Google Translate

2020 AAF Austin Addys

Gold 🏅 - Integrated Campaign

Gold 🏅 - Outdoor & Transit Advertising

AD: Mingchen Shentu

CW: Harumi Rangel


When visiting another country, Google Translate is not only a translation tool. It's a bridge between you and another culture. Google Translate wants you to be a participant. To re-think what it means to be a tourist. To be a part of that country.


Tag: be a part of

International Airport Billboards

Google Translate will place billboards in the busiest international airports in the world.

© 2019 Mingchen Shentu

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