HELLO, I'M
MINGCHEN SHENTU.

I'm an art director, illustrator, and Chinese writer from Xi'an, China.

If you have seen my works, you've seen a large part of me. Here's the remaining part:

I studied Advertising in three universities. I started at Xiamen University, which has one of the best Advertising majors in China. In my senior year, I studied abroad at the University of Illinois at Urbana-Champaign. At this point, I had tried several different roles in the advertising industry. And I always knew that my greatest passion is creative.

So another decision had been made. I went to The University of Texas at Austin for my Master's degree and got in the Texas Creative Sequence, a top portfolio program in the United States.

But there was a challenge I never thought of. I was the copywriter, apparently Chinese copywriter, of every project I worked on before Texas Creative. And as a non-native speaker, there's nearly no way for me to keep on copywriting in America. So I chose another path - art directing, and built this portfolio. Now, visual is a much more universal way for me to communicate with the world and express myself.

📮  noreshentu@gmail.com
👉  Download my resume

你好,
我是申屠名琛。

美术指导,也擅长中文文案。

如果你已经看过了我的作品,那么你已经相当了解我了。这些是你也许还不了解的部分:

我在三所大学学习过广告。厦门大学广告专业是这一切的起点;大四那一年,在美国伊利诺伊大学香槟分校交流。本科毕业时,几份不同角色的实习让我初初体验了广告行业的氛围。但我一直知道,创意是我最大的热情所在。

所以我又决定去往美国得克萨斯大学奥斯汀分校,申请进入了美国广告界知名的 "portfolio program" —— Texas Creative Sequence。这个项目中,学生可以选择成为 Art Director 或者 Copywriter,然后两两组队开始实战,每个学期都要完成三到四个完整的 campaign。

但广告深植于特定的文化,在国外学习广告创意充满挑战。在来到美国之前,我在每一个所参与的项目中基本都担任着文案的角色。而此时,作为一个非英语母语者,我不太可能继续做文案。所以我选择了另一个方向:Art Direction。这个过程中,我逐渐建立起了自己的作品集。对于现在的我来说,视觉成为了更世界化的沟通和自我表达方式。而文案与美术指导的双重经历,也提供了创意产生中的双重思考维度。

中文文字作品

无名之恋

厦门大学广播电台 · 撰稿 / 音频剪辑

关于萨冈的关键词

厦门大学广播电台 · 撰稿 / 音频剪辑

送你一封有声情书

厦门大学广播电台 · 策划 / 撰稿 / 音频剪辑

📮    st_mingchen@outlook.com
👉   下载我的简历