Rent the Runway

2019 AAF Austin Addys

Gold 🏅 - Illustration

  Silver 🥈 - Art Direction & Print Advertising

2019 AAF 10th District Addys

Silver 🥈 - Art Direction & Illustration

AD: Mingchen Shentu

AD: Mingyo Lee

 

Black tie wedding, daytime event, Gatsby party, date night, bridal shower, military ball...How can your limited wardrobe cover limitless occasions? Subscribe to Rent the Runway's rental service and choose from a never-ending collection of designer clothes.

 

Tag: Infinite Choices

PR Stunt

The Longest Fashion Show

Rent the Runway will hold its own fashion show during New York Fashion Week.

 

This single show will last the entirety of the event, with models coming and going through a revolving door to show off the unlimited choices. It will provide plush leather seats for the audience and a charging station for photographers so they can capture the entire event.

Digital

Rent the Runway × Markable.AI

Rent the Runway will firstly invite the customers to model for their new campaign.

Once users opt into the program, Rent the Runway will harness deep learning AI in collaboration with Markable.AI to identify when they post photos wearing RTR clothes. And RTR will promote the post on Instagram to the user’s followers. Every time when someone rents an item thanks to their post, the users will earn reward points to build up to free rentals.

© 2019 Mingchen Shentu

  • Grey LinkedIn Icon
  • Grey Instagram Icon
name_web02.png