The Beauty of Measurements
Choosing the most suitable bra is science. So is ThirdLove's Fit Finder. ThirdLove is constantly taking the quiz results to improve their bras so that every breast can be heard and accounted for.
ThirdLove will install a kinetic sculpture in the SFO Museum inside the San Francisco airport to show how it collects measurements to create something beautiful.
The ever-changing sculpture is made of chrome balls on strings, that are manipulated to make a woman's torso. Each metal ball symbolizes a woman's dataset.
An interactive screen would be placed near the sculpture to help women to find their best-fitting bras.
2019 AAF Austin Addys
🏅 Gold - Art Direction
🥉 Bronze - Print Advertising
🥉 Bronze - Integrated Campaign